Web developers or newbies to web development should determine the importance of SEO to be outstanding from the crowd. It helps your resume and gives you the confidence to better rank your website.

Developers, do not scare I am here to make your life easier; stay with me until the end.

But before we intensely discuss it, let's find out,

what SEO is?

SEO stands for search engine optimization, a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Why do you, as a developer, need to learn Search Engine Optimization?

I can say that this question is controversial from the view of the developers. Some developers believe knowing the SEO is not necessary. Some others consider knowing essential SEO can help them better to understand how search engines work and how the website can gain more traffic. After having a survey on Twitter, the result comes from 86 people who work as web developers; almost 61.2% of them agree that they need to know the basics of SEO to improve the website.

Knowing SEO can help you gain the trust of users and your client. Building the website is fantastic, but understanding how to show the website on the first page after ads and gain more organic users and visibility is crucial for each website. According to the Website setup, we have 1.7 billion websites that exist, and the number is growing daily. Therefore, you need to improve your website visibility to gain a better ranking and more traffic for conversion rate.

We can divide SEO into on-site and off-site. It is essential to know both of them to increase the traffic and engage with the website. In my opinion, the developer needs to learn first on-site( technical, visibility, etc.). If they desire to learn more, they can move off-site( social media, constancy, etc.)and extend their ability and knowledge of this term.

What is the benefit of knowing SEO?

• Obtain more users through organic search

• Enhance brand awareness

• Accountability

• Improve speed of a website

• Gain knowledge about users background and experience

• Save you money and time

• Effect on return on investment (ROI)

• Increase trust between company and customer

• More visibility for users

• Comparable with competitors ranking and keyword I can go on and on about what SEO can bring for you.

where do you need to start, and how much do you need to know?

You can find so many great accessible sources just by googling them. If you want to save money and do not rely on SEO expert companies, you need to spend some time to learn for your sake. I will introduce you to some free resources to start basic SEO. The first is MOZ, "The Beginner's Guide to SEO." This course is implemented for beginners and, it is free to access. It comes with different chapters and gives you great insight into what you need to know.

The second is the Simplilearn youtube channel; they upload great courses and are all free to access. This one especially talks about SEO and digital marketing.

Finally, if you desire more and get into the advanced check this one. Google Search center great way to start your learning journey.

Advanced SEO Techniques and Strategies | Google Search Central | Google Developers If you've already mastered beginner SEO, explore these resources for advanced SEO strategies and techniques to manage and maintain your website.

What do you need to know to improve traffic and easy to fix for you as a web developer? You might say it is too much to learn, and you want to invest in the technical part of SEO. No problem! Let's find out what you need to know. For the technical:

On-site Analysis terms:

• Visibility Issues (Redirect (302, 301) o Robot.txt o Page error( 404 ))

• Meta Issues( Meta tag ,Meta Description )

• Content Issues

• Link Issues

• Images Issues

• Semantic Issue

• Speed of webpage

• Responsive and mobile-friendly

I will go deep into on-site analysis in the next article and explain how to find and fix the problem. I hope the article gives you enough insight into what value SEO can bring to your client's website.

Sources:

1. websitesetup.org/news/how-many-websites-are...

2. moz.com/beginners-guide-to-seo/why-search-e..

3. developers.google.com/search/docs/advanced/..